Or as we call it in branding “ Brand offering “ … the unique selling proposition
Because we know how important it is to get your food on time…
If we are more than 30 minutes late on your confirmed order time , your order is FREE….
"we delay, we pay”.
It's the tangible benefit that makes a product or service desirable. And assures brand stand out position in online food delivery spectrum in KSA
A practice embedded in each policy and procedure of brand daily operations.
Manifested in operations , monitored and controlled by customer service after the set procedure is confident in its abilities and has developed a controllable and consistent customer experience
- First 30 days, internal and external communications + penalties funded by marketing budget
- Next 30 days customer care will fund
- Final 30 days and forward each team member fail the promises will pay for the order value.
- FedEx —when it absolutely, positively has to get there overnight.
- Careem — if we are late on your airport trip, its free
- Apple — Own the coolest, easiest-to-use cutting-edge phones, computers and other consumer electronics
- McKinsey & Company — Hire the best minds in management consulting
- Lynda.com — High-quality training that’s affordable and convenient
- IDEO — Industrial design for companies that want to innovate
Industry: Food & Beverage, QSR, Online food order application
Brand: Local, 9 months since launch.
County: Saudi Arabia
Date: September 2016