Showing posts with label Promotional. Show all posts
Showing posts with label Promotional. Show all posts

Ancestry.com: George Washington

Ancestory.com taps into this curiosity with this unique offer. In this Facebook Ad, the online company pulls in a new audience with a unique proposition and builds awareness of its greater product/service.
Their phrasing on this ad is enticing, simple, and doesn’t make it seem like a lot of effort is required to uncover “your history.



Tok & Stok :::Stok clearance









‘Sale’ signs are so ubiquitous these days that retailers often struggle to cut through the clutter and get their discount offers noticed. This was the problem facing Brazilian furniture retailer, Tok & Stok, and its solution was one of the most innovative poster campaigns of the past few years.

In Brazil, Tok & Stok has built up a reputation has a high-end furniture retailer. Its design style is minimalist, uncluttered and clean and this had to be reflected in its advertising campaign. It was also imperative that Tok & Stok drew a large crowd for the sale as it was its biggest of the year and the retailer had a new range of stock waiting to go on display.

The posters were designed to look like furniture and left in places that would surprise and amuse the public. Some were made to look like tables, some chairs; others were rolled up into a cone and attached to the walls of malls and give the impression of lampshades. Every poster was almost entirely white with a simple Tok & Stok logo and discount offer, relating to the item the poster was suppose to represent, in one corner.
The posters gained a lot of attention in Brazil and enhanced Tok & Stok’s reputation for sophisticated furniture solutions. The interest translated directly into sales with the retailer selling out of its discount stock in a matter of days.




BRAND: Tok Stok

BRAND OWNER: Tok & Stok

CATEGORY: Retail

REGION: Brazil

DATE: Aug 2009

AGENCY: DDB Brasil

MEDIA CHANNEL

Out of HomeAmbient

Philips:::Simple gift of time

BRAND OWNER:Philips
CATEGORY:Pharmaceuticals/ Healthcare
REGION:China
DATE:Jan 2008 - Apr 2008

Philips brand proposition is ‘Sense and Simplicity’. It is relatively easy to communicate within their traditional consumer products divisions, but harder for Philips’ Healthcare division to become meaningful and rewarding to consumers in Chinese hospitals.


The Philips target audience in China is an affluent, working, white collar audience. They have busy work and social lives.

Time in busy cities like Shanghai is scarce and can be wasted when dealing with government bureaucracies like hospitals which have long waiting times and a ticketed queue system.

Philips developed the communication platform called ‘Create Time’, to bring Sense and Simplicity to life in the most meaningful way possible by giving consumers back that most precious commodity, their own time.
The brand developed a tool that let patients track their place in the hospital queue. This freed them up to leave the hospital for 3 or 4 hours without missing their appointment.
Once given their place in the queue, patients registered their mobile on a Philips terminal and received a text message giving them time to get back to hospital. Philips inserted brand messages into the text response mechanisms.
5 major hospitals installed the system, which reduced over-crowding in public areas and increased the efficiency of their patient flow.
At the same time Philips rolled out a TV campaign that demonstrated the benefits to consumers in using the newly refurbished, less crowded community clinics, rather than the major hospitals.
It showed consumers that they could save time by visiting the community clinic. By working with the Public Health Bureau to classify the Philips commercial as an official public health message we secured a 65% reduction in Shanghai TV airtime costs.
The system has already been rolled out to 10 hospital departments in Shanghai. Each terminal is used by 125 consumers per day on average, creating time for them and reducing congestion for remaining patients. Our simple, common sense system saves each patient 3 hours on average

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