Showing posts with label Marketing-Brand integration _Product placement. Show all posts
Showing posts with label Marketing-Brand integration _Product placement. Show all posts

Peugeot 3008 Crossover Could Fly

The Peugeot 3008 Crossover is being promoted in the UK as the car with so much technology you would expect it to fly. The campaign is centred around Peugeot cars appearing to have landed on tall buildings, special build poster sites, and on top of buses, backed up with broadcast, press, posters, radio sponsorship, test drives and an online panoramic view of London. 3008s have landed on significant high footfall buildings in London, Birmingham, Manchester, Glasgow and Bristol. Peugeot 3008 vehicles are on display in Westfield, Bull Ring, Trafford, Silverburn and Cabbot’s Circus shopping malls, with a bus (Peugeot 3008 attached) driving around each venue promoting test drives and competition entries.
Peugeot 3008 Bus at Harrods
Peugeot 3008 Bus with Driver
Peugeot 3008 on Special Build Billboard
The campaign includes a digital experience, online at www.spot3008.com, using an 80 giga pixels 360 degree panoramic image of London to hide twenty Peugeot 3008 cars for people to find. At stake is the prize of a totally unique flight into space. Clues and teasers are being run through the Peugeot 3008 Facebook pagePeugeot 3008 Twitter channel and a specially designed Peugeot 3008 Tumblr site.
Peugeot London Panorama site
Peugeot 3008 on Tate Building

Credits

The Spot the 3008 campaign was developed at Wand Agency, London.
Panoramic photography was by Jeffrey Martin at 360 Cities.

Product Placement on Farmville

FarmVille will introduce its first ever sponsored crop- Peanuts!


As a sponsored FarmVille crop, Peanuts will feature a popular Israeli candy brand of  ”Elite Taami Nutz” which is a chocolate bar filled with peanuts.


We recently featured Peanuts on FarmVille Freak as an Unreleased item. The Elite candy company’s website displays a countdown showing farmers will have the opportunity to grow Peanuts as early as next week, with a projected debut date of April 14th. Their advertising company, Saatchi & Saatchi , also confirms this release date. In addition to the Peanut seeds, there will also be a farm competition where farmers are asked to use the crop creatively in the design of their farms.


The Peanuts are rumored to cost “20 credits to buy, sell for 78 credits and can be harvested in 16 hours”. We are assuming, they are referring to credits as FarmVille coins. (Source: Mashable)


With an audience of over 82 million users, FarmVille has the potential to reach an enormous audience. In-game advertising may not be new to gaming, but it will be interesting to see what Zynga’s FarmVille can do with partnerships or sponsoring of commercial marketing campaigns!

Product Placement


The PussyCat Dolls have a new song called, "Hush, Hush" and of course all the kids are crazy over it. But what drove us crazy was the confluence of terribly placed products in the music video, including Campari, a Nokia cell phone, an HP laptop..

Just a day after being published on YouTube, the video above has more than 80k views.

A 1:37, an HP notebook enters the scene. It's carried through "the club" by some random faceless dancing extra who delivers it to the DJ, who immediately opens up the pink-flowered laptop and begins futzing with it. C'mon dude, you've got spinning to do! A better execution might have been a passover of some random chick who is sitting in the club in sweats and a high school running t-shirt &#151 playing on the laptop. She thought this was a Starbucks, but it turned out to be an annoying club &#151 and now her daily blog post will have to wait.

At 1:52 we see flashes of Campari &#151 bottles, labeled glasses and even the booze itself, all brown and tasty looking. But where's the Jack, Bud Light and obligatory "soda"? Alas, this isn't a real club, it's one paid for by pretentious liquor and out-of-place computers.

The final installment of the strange placements, and arguably the most important one, is none other than Perez Hilton himself. He's hard to spot at first, but can be spotted at 2:26 wearing a t-shirt that reads, "Hush Hush Featuring Perez."

CampariShot1.jpg


HPShot1.jpg

NokiaShot.jpg

PerezShot1.jpg


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