Two municipalities — Gamvik and Lebesby — have come together to promote tourism to the peninsula and worked with Oslo-based Neue Design Studio to create an identity that, literally, reflects the nature of this destination: Visit Nordkyn.
Structure of the changing icon.
Colors cover a range of temperature from -25°C (-13°F) to 25°C (77°F).
Animation showing the logo changing direction and colors.
Sample iterations of the logo. Click image for bigger view.
The icon itself is deceivingly simple, with a single point that stretches in the direction the wind blows, giving it the appearance of extensive flexibility that, when paired with the muted rainbow of colors, makes it feel infinitely mutable. The typography goes almost unnoticed but provides just enough personality to make the logo feel scientific and official.