22.9.09
Wispa Gold Bar::: For the love of Wispa
8.9.09
Doritos:::Ask and you shall receive
Doritos prides itself on being a brand that listens to its consumers. So, when the crisp manufacturer came across a group on Orkut – the most popular social networking site in Brazil – named ‘We want a 5kg bag of Doritos’, it decided to help realise the groups’ dream.
Doritos has always looked to engage with its young target audience in its advertising. Past campaigns have challenged consumers to create videos and participate in computer games. By reacting to the topic being discussed on Orkut, not only did Doritos involve its consumers in a two-way conversation, it also showed it is prepared to engage them on their level.
Doritos launched the campaign by showing off a giant 5kg packet of Doritos at Mercado Mundo Max, an event where new ideas and trends in art, fashion and music are put on display. 5 kg bags were then sent out to Doritos lovers and opinion setters across Brazil, including influential bloggers and advertising agencies. Finally, a live stream of a 5kg bag was put on Doritos website, as well as on You Tube and flickr, and consumers were invited to guess how many crisps were in the packet, with the bag being offered as a prize.
The campaign ran for a month. In that time, the Doritos site received 113,126 unique visitors and 41,135 bets, with users spending an average dwell-time of almost 3 minutes. It turned out to be the biggest social media campaign in Brazil in 2008, so successful that Doritos decided to release a limited edition run of 5kg bags for sale in selected Brazilian supermarkets.
5.9.09
Trident:::Musical Chairs
To select players for its game, the chewing gum manufacturer left white plastic chairs dotted about in iconic London landmarks such as Oxford Circus. Those inquisitive enough to investigate found an invite to bring themselves, and their chairs, to Westfield shopping centre. Once there, the fun began. Beyonce tunes were played over the speaker system, and bemused shoppers looked on from the galleries above as chairs gradually ‘disappeared’ and players found themselves out of the game. Eventually, only one chair remained and the lucky winner received a VIP box at the O2 concert for her and 14 friends.
BRAND OWNER:Cadbury Schweppes
CATEGORY:Confectionery/ Snacks
REGION:UK
DATE:Aug 2009
AGENCY:Pretty Green
MEDIA CHANNEL
Bubble Gum Advertising Campaigns
Big Big Gum Ad Campaign
Arcor Gum Magazine Advertisement
Creative 3D ads promoting Arcor bubble gum were placed in magazines by Leo Burnett ad agency in Sao Paulo, Brazil
.
Bazooka Gum Airbag Advertisement
Fun Bazooka bubble gum advertisement from Belgium
Bolibomba Gum Advertisement
Hubba Bubba Outdoor Ad from Chile
Big Babol Gum Advertisement
Hubba Bubba Outdoor Advertisement
Hubba Bubba Bus Advertisement
Big Babol Swing Advertisement
Creative Big Babol chewing gum advertisement from Indonesia.
Bubble Gum Truck Advertisement
Hubba Bubba Advertisements
Bubble Gum Billboard Advertisement
Sportlife Gum Advertisement
Hubba Bubba Bubbles Advertisement
Clorets Gum Advertisement
16.8.09
Dentyne Make Face Time
Cadbury is linking Dentyne gum with making “face time”, encouraging internet users to allocate time to be with friends, face to face. The advertising campaign, launched in 2008, includes a television commercial, a series of print advertisements, and an interactive site (makefacetime.dentyne.ca) which can only be accessed for three minutes at a time.
Power down. log off. Unplug. Have mercy on your thumbs. Browse the world wide something else. Send some not-so-instant-messages. Undo/hit cancel. Be together. Make face time.
The Original Voicemail (power down, pucker up, make face time). The Original Instant Message (hang up, listen close, make face time).
Friend Request Accepted (close browser, open arms, make facetime). Send and Receive (log off, latch on, make face time.)
Click on the image below to play the video in YouTube (HD)
Credits
The Dentyne Make Face Time campaign was developed at McCann Erickson by agency executive producer Toni Lipari, executive creative director Craig Markus, associate creative director/art director Tracey Smith, copywriter Don Wilhelmi.
Filming was shot by directors Arni & Kinski via Awhitelabelproduct with executive producers Annique Decaestecker and Ellen Jacobson-Clarke, line producer Amanda Clark, director of photography Darius Khondji.
Editors were Holle Singer at Consulate Editorial, Post/Visual Effects Artists/Online Editor Sarah Mackinney (Titles), and online editor Michael Dwass. Colorist was Tim Masick at Company 3, New York.
Sound and music were designed and mixed by Steve Rosen at Howard Schwartz Recording, New York. Music is “Summer Day” by Coconut Records, an indie pop solo project from Los Angeles, California featuring actor Jason Schwartzman. Jason’s debut album, Nighttiming, was released on Young Baby Records in 2007. The album had musical contributions from members of Incubus, as well as guest appearances by Zooey Deschanel from the band She & Him, and actress Kirsten Dunst.
14.8.09
Wrigleys Gum:::Not just reality
Wrigley’s 5 Gum is a premium sugar-free stick gum that delivers a long-lasting flavour and a sensory experience with each flavour. So the ‘Rain’ flavour was a tingling spearmint, ‘Cobalt’ was a cooling peppermint, and ‘Elixir’ was a mouthwatering berry. There were also flavours that transformed halfway through chewing, so ‘Solstice’ started off feeling warm before turning cool and ‘Zing’ went from sour to sweet. This range of gums had a very strong visual identity and the brand message “rediscover your senses”. This was a gum which made a statement beyond just making your breath smell nicer after you’ve eaten onions.
The brand has launched a wide range of marketing activity, including a series of very strong TV ads, playing heavily on the sensory experience of the gum and appealing to teens and young adults. It also had a strategy to partner with cutting edge fashion brands, musicians, putting on a series of events featuring interactive artworks and hot DJs.
One of the most intriguing elements to the campaign was an augmented reality DJ application. The brand created “The 5 Mixer”, which allows people to mix together club music via Augmented Reality markers. Users print off four symbols from their computer, cut them out and position them in front of their webcam. There are 3 main markers that are linked to different tracks and a master marker that links them all together. Budding gum DJs can select between techno, electro and hip-hop music and then move the 3 markers away from the master marker at different angles and distances to change the volume and effects for each track. If one of the 3 track markers is moved towards the master, that track gets louder. Covering the symbol turns that track off completely and spinning the marker produces different sounds.
Unlike real mixing, it is impossible not to beat-match the tracks, but the results are varied and pleasing – especially for the wannabe DJs found inside most teenagers. Having mixed their track, users can upload their demo and have it rated by their peers. They can also share their mixing mastery with their friends on Facebook and other social networking sites.
BRAND:Wrigleys Gum
BRAND OWNER:The Wrigley Company
CATEGORY:Confectionery/ Snacks
REGION:France
DATE:Aug 2009 - Sep 2009
AGENCY:Exposure
MEDIA CHANNEL
11.8.09
Hot on the heels of BK Flame fragrance there's Cheetos Lip Balm.
Since the Burger King "Flame" fragrance went so well (it sold out faster than you can say "no pickles"), other junk food producers want in on the game. Now there's Cheetos Lip Balm. It does exactly what you'd think, leaves an orange fatty residue and smells like cheetos.
Personally I'd rather get that look by burying my face in a bag of cheetos. In fact I'm wearing it right now, I look hot. *chomp chomp crunch*
Perhaps it's simply Chester being more mischievous than ever, fooling us all into looking like fools."Felicia... Yes..... wear the Cheetos Chapstick. Go on. Mmmmmm." You have to obey Chester.
8.8.09
Internet banner of the year.... Pringles
Some banners are intended to drive traffic to any place , others being a message/experience by themselves.
the second type, become highly relative to clickthrough and some other metricst.
I just saw this extraordinary banner at Bannerblog. Needless to explain how well executed is that "once you pop you can't stop" motto and also a great demonstration on how important having a great copywriter helps writing ads (click on the image to see it)
5.8.09
Doritos | Identity Crisis
Doritos is known for maximising technology in its promotions, and its latest advergame is no exception. Integrating the real-world release of a mystery crisp flavour with a virtual spy mission, the campaign aims to drive up sales.
The crisp manufacturer is no stranger to empowering consumers, having run many
UGC campaigns in the past. ID3 involves a first person narrative, with players
trying to complete three separate online missions -
the first being to discover the mystery crisp flavour.
When consumers buy a packet of Doritos,
a code on the back of the packet gains them entry to the first episode and gives the user six lives with which to complete it. If players use up all six lives, well… they have to buy another pack of Doritos. The second and third levels involve different missions, each following on from the previous, tying the threetogether into one coherent story.
Prizes on offer for those who complete all three missions include the chance to win a cash prize of £50,000, plus additional prizes such as a trip to Las Vegas, an X-box and other assorted goodies.
BRAND OWNER:Pepsi Co,
REGION:UK
DATE:Jun 2008
AGENCY:AMV BBDO London
MEDIA CHANNEL
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