Showing posts with label Brand Jordan. Show all posts
Showing posts with label Brand Jordan. Show all posts

Missed the last 100 years? Find them in Jabal Amman



Wild Jordan is running a Jabal Amman photo treasure hunt on May 21st. There are clues hidden to help competitors find “some of our city’s
oldest treasures”.

Registration fee is 60JDs per a 4-person team, and it starts at 9:00 AM (the money will be used to protect the wild life in Jordan).
The first three prizes are:
- Accommodation for four at Feynan Ecolodge and a gift vouchers from The Nature Shop for the amount of 25JD/person for all of the members of the first winning group.
- Gift Voucher of 100JD for lunch at The Café (Wild Jordan)
- A trip for four to the Wadi Mujib water trail

Tanmia Chicken|Summer Nuggets

Ice cream


Butterfly





Fish








Djeje mfakkra 7ala booza


Djeje mfakkra 7ala farache


Djeje mfakkra 7ala samke


Djeje mfakkra 7ala marse


 Agency: Leo Burnett

Brand Review:::Batatee5


Brand: Batatee5

Brand Owner: Batatee5 Creations

Geography: Jordan

Launch Date: 2008-2009









Value Proposition


  • Batatee5 is truly engaging brand, it was created by lovers and consumers not by marketing departments to tap into basic mind slots of Cold, Healthy & Fresh nuggets watermelon.
  • Users inspire and drive brand presentation.
  • User immediate reactions approves / disapprove consumption.






Customer


Batatee5 amazes consumers with innovations and offers new creative ways of serving watermelon.














Supply Chain


A team of branded enthusiast are creating those unique moments with consumers in a welcoming, relaxing and enjoyable experience


Invested the hype and buzz SOUK JARA is making in Amman and fit perfectly in the buildup of the surrounding atmosphere.



Visual


Unique and extremely differentiated & highly supported by natural combination of watermelon RED, Green colors






Image



At this age of a newly launched brand , existence of brand owners is developing high networking impact and recruiting daily brand advocates .




An intervention of an expert in fruit photography & food stylist will add value to brand communications materials.



Growth Potential


Once the business idea formulated out of –only- summer related concept, all indicators are skewed towards creating viable, sustainable brand .

Marketing communications is a key driver for the brand to be developed and elevated, and there is an noticeable evident for the need to combine a brand expert in the business model at this stage ...



Utilizing social media is not yet employed strategically, Facebook page and a fan page is not enough to reach and create business developer word of mouth .







For Batatee5 brand to progress up, I believe the need to look & to be inspired by the below innovative concepts and initiatives.

They could inspire Batatee5 for the brand to benchmark and outperform..

Korean... Made in Amman

Wonho Chung monologue ...
Won-Ho Chung, a Korean born in Saudi and raised in Jordan


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