Showing posts with label Awards. Show all posts
Showing posts with label Awards. Show all posts

MegaFon | Megafaces - Sochi Olympic Pavilion


Insight

MegaFon, the general partner of the 2014 Winter Olympics in Sochi, with its Olympic activation needed to reinforce its customers’ loyalty and mobile internet usage as well as to stimulate mobile internet trial by other network customers in the time of Mobile Number Portability (MNP).
In early 2013 the Olympics seemed “very official and unapproachable” for most Russians. MegaFon found a phenomenal business opportunity to encourage everyone to leave their personal mark in the Games history and put its high-speed mobile internet at the core, inviting fans to write a new digital chapter of the Olympics.

Strategy

Megafaces – MegaFon’s Olympic Pavilion – became a pinnacle of the five month Olympic campaign ‘Create Your Own Olympic History’ and gave everyone the opportunity for an epic “I was there” Olympic moment – for THE best selfie ever!

Execution

The 2,000 square metre Pavilion featured the world’s first large scale LEC kinetic façade, becoming a digital Mount Rushmore. Customers from across Russia and visitors to the Olympic Park had their faces photographed and transferred to the Pavilion façade. It was designed to function like a huge pin screen that could extend out to a depth of up to two metres. The façade of the Pavilion was made up of over 11,000 actuators and was capable of rendering 3D images eight metres tall by six metres wide. It morphed every 50 seconds, with three faces featured at any one time, enlarged by 3,500%.



A 3D processing engine ran automatically to algorithmically position, scale and re-light the raw scan data from a virtual photo booth. The effect this created was akin to a digital tromp l'oeil – the first of its kind.

Results

MegaFaces was a runaway success. More than 400 news articles featured in the Russian media and over 600 internationally established the pavilion as one of the iconic symbols of Sochi 2014. More than 140,000 participants’ faces were shown throughout the Games and more than 100,000 posts and tweets.
This impressive campaign was awarded the Innovation Lions Grand Prix at the Cannes Lions International Festival of Creativity 2014.




BRAND:
MegaFon
CATEGORY:
Telecoms/Mobile
REGION:
Russia
DATE:
February - February 2014
MEDIA CHANNEL:
Experiential,Digital,Events,Sponsorship

    PRIA|Golden Targets PR winners


    The Public Relations Institute of Australia, the trade body for public relations professionals has named its best PR campaigns of the year at its Golden Target Awards.
    The winners:
    Government Sponsored Campaigns:
    Water & Vine campaign by Peter Fuller of Fuller for the Grape and Wine Research Development Corporation
    Australia experienced what became known as “the worst drought in 100 years” from 2005 to 2009. Severely reduced water allocations threatened the livelihoods of wine grape growers, as well as the $4 to $5 billion wine industry and dozens of regional communities along the Murray River. A Federally funded $1.3 million integrated communication strategy was delivered by Fuller and the Grape and Wine Research and Development Corporation.
    Public Affairs:
    Regional Cities Victoria – A Growing Solutions campaign for Regional Cities Victoria by Rachael Sweeney and David Hawkins of SOCOM
    In 2008, new population projections indicated the State Government had substantially under-estimated how many people would be living in Melbourne by 2030. A rapid and unplanned increase in population would threaten the city’s highly publicised liveability, and the State’s productivity. Regional Cities Victoria believed encouraging significant population growth in the regions would ease the pressure on Melbourne and create a productive, liveable regional Victoria. Socom worked with the group to ensure the State Government’s policy for managing Victoria’s population growth included increased government investment in Victoria’s regions to stimulate population growth.
    Issues Management:
    Adelaide: Australia’s Learning City campaign by Mark Osborne of Education Adelaide
    During 2009 Australia was labelled “racist” by the Indian media following attacks on Indian students. Australia’s reputation as a safe place to study was in tatters and the lucrative Indian education market was in danger of drying up as enrolments dropped and students returned home. South Australia’s international education marketing agency Education Adelaide, which has overseen the tripling of student numbers since 2002, launched an issues management strategy to re-establish South Australia’s reputation as a safe destination.
    Community Relations:
    Jesus. All About Life campaign by Sharon Williams and Sharon Ghatora of Taurus Marketing for Bible Society NSW.
    In September 2009, the Bible Society launched the largest promotional campaign ever undertaken by Christians in Australia. Nearly 1800 Churches from 15 different Christian Denominations in NSW came together for the first time to focus on one task – bringing Jesus back into everyday conversations. The campaign presented a huge challenge with no product, service or event to promote, with a 2000 year old intangible.
    Internal Communication:
    Turning Around Morale and Employee Engagement within a Dispersed Construction Business campaign by Susan Pantall of Leighton Contractors
    Employees of Leighton Contractors Western Australia were experiencing low morale and job insecurity after a period of negative publicity. This was largely due to industrial action on a high profile Perth project and organisational changes that significantly reduced the company’s revenue base. With no existing internal communication program in place, the challenge was to build morale, deliver communication that met the needs of the employees and build the company’s reputation.
    Investor Relations including Merger Acquisition Communication:
    Maintaining a Strong, Independent Profile For St George Bank Following its Merger with Westpac campaign by Robyn Sefiani of Sefiani Communications and Simon Covill of St George Bank.
    After the St George merger with Westpac was passed in November 2008, Westpac committed to have St George operate an independent brand within the multi-brand Group. Over 2009 St George and Sefiani executed a national media relations campaign, themed “St George is open for business”, that leveraged consumer-centric surveys, sponsorship and executive profiling for maximum effect. St George achieved its key objective – maintaining its No. 1-ranked reputation among major banks – and St George brand consideration among consumers increased.
    Consumer Marketing and Social Marketing – New and/or Existing Product or Service Including Prescription Medicines:
    First winner -Intense Tomatoes Australian Launch campaign by Shay Ashton of BBS PR for SP Exports
    SP Exports, Australia’s largest supplier of fresh field grown tomatoes, appointed BBS in 2009 to manage the Australian launch of the world’s first no mess tomato – Intense® tomatoes. BBS’ strategy incorporated traditional communication methods with an online social marketing program to target opinion leaders, generate a sense of excitement and drive sales.
    Second winner – Oroton Blogger Outreach campaign by Natalie Musico and Jaselyn O’Sullivan of bellamyhayden: chatterbox
    bellamyhayden:chatterbox was engaged to promote Oroton’s The Studio, their new online store. Through highly targeted and individualized blogger outreach program to the top 10 influential fashion bloggers in Australia, bellamyhayden:chatterbox engaged these influencers and recommend their readers visit the Oroton website.
    Third winner – Fresher Tastes Better campaign by Melanie King of 303 for the Australian Olive Association
    303’s challenge was to find a sticky and compelling idea that would get the Australian media and general public behind an Australian product to get maximum exposure for a very deserving primary industry. In creating the ‘Fresher Tastes Better’ concept using blind taste tests at food shows and in the media led by campaign spokesperson chef Matt Moran, 303 generated a tremendous amount of coverage by more than 58 million pairs of eyes and increased sales by 20 – 30% in the six month campaign.
    Business to Business Marketing – New and/or Established Product or Service: Recipe For Foodservice Success campaign by Lee McLean of Professional Public Relations for the Incremental Marketing Group on behalf of Unilever, Simplot and Fonterra.
    In 2009, IBIS World research was forecasting that the next two years would see negative growth for the foodservice industry. Recipe for Foodservice was developed as a business-to-business program to better equip hospitality businesses in the running of their restaurants and eateries during an economically turbulent 2009. Foodservice companies Unilever, Simplot and Fonterra partnered to provide collective support to their customers and other eateries by sponsoring this program which offered practical business advice and encouragement in a non-competitive environment.
    Special Event/Observance: Back to Burrinjuck campaign by Liane Sayer-Roberts of Sauce Communications for State Water.
    To celebrate Burrinjuck Dam’s centenary, the program was designed to engage Yass residents and downstream communities in recognising the significance of NSW’s first major irrigation dam and the contribution of the people connected to it. The pinnacle of the program was the opening of the dam wall to the public for the first time in 20 years, with demand so high that the scheduled tour program was doubled.
    Environmental: Developing a Long Term Plan for the Coorong, Lower Lakes and Murray Mouth campaign by Judith Bleechmore and Janet Pryor of the Department for Environment and Natural Resources.
    Drought, over-allocation of water and climate change have left the Coorong, Lower Lakes and Murray Mouth region’s internationally significant wetlands on the brink of suffering irreversible damage. An opportunity existed to plan a community engagement strategy that informed, consulted and collaborated in a way that developed the best possible long-term plan for managing the region’s future.
    Health Organisations: FebFast 2010 campaign by Sally Tyrell of Haystac Positive Outcomes for FebFast.
    FebFast is an education and charity campaign encouraging individuals to work towards a healthier lifestyle by inviting people to forgo alcohol during February and secure sponsorship for their efforts.
    Corporate Social Responsibility: DDA: Community Engagement Program by Celina Weis of QR Passenger.
    The Queensland Rail Disability Discrimination Act Community Engagement Program is an initiative developed to obtain community input into the development of non-discriminatory and accessible Rail services. Since the introduction of the Commonwealth Disability Discrimination Act 1992, Queensland Rail has worked to systematically identify and remedy the barriers that have historically impeded access for our customers with disabilities. To engage with customers who have disabilities a variety of strategies and activities are used including, reference groups, forums, consultations, information sessions, educational experiences, marketing materials and community sponsorship. The program has ensured Queensland Rail achieves its obligations under the DDA and ensures their services are in line with community requirements.
    Low Cost/Pro Bono: Cat Haven Christmas campaign by Jessica Reid for Cat Haven.
    In 2009, as an unpaid volunteer, Jessica Reid implemented the shelters first Christmas media and communication campaign. The campaign addressed the euthanasia of thousands of cats at Cat Haven occurring when the shelter is inundated with animals leading up to and during Christmas. Nearly 200 more cats lives saved during the largest cat dumping month and nearly 700 more saved between July and December compared same periods the previous year. These rates are also the highest the shelter has seen in its statistical history.

    Creative Arts Emmy Awards



    Old-spice
    Isaiah Mustafa and ad agency Wieden + Kennedy took the Emmy for "The Man Your Man Could Smell Like" for Old Spice Body Wash at the Creative Arts Emmy Awards, beating out the octogenarian for the award for best TV commercial
    It's the latest in a growing line of formal praise for a campaign that hit TV like a ton of bricks and became an ongoing viral sensation. (It moved a ton of product, too.) 
     Old Spice beat out Absolut vodka's "Anthem" (TBWA\Chiat\Day), Audi's "Green Car" (Venables, Bell & Partners), Snicker's "Game" (BBDO) and Nike's "Human Chain" and Coca-Cola's "Finals" (both also from Wieden).

    Cannes2010: HARVEY NICHOLS| WOLVES


    Y&R Dubai you earned it!!

    Cannes 2010|award winners i liked in the print & outdoor categorie






    Stopache
    Stopache Splitting Seven Pick of Cannes 2010: award winners of noteAgency: Y&R, Dubai, UAE

    Hot Wheels – Big Boy

    hot wheels big boy Pick of Cannes 2010: award winners of note
    Agency: Ogilvy, Mexico

    WWF – Biodiversity
    BIODIVERSITY AND BIOSAFETY AWARENESS RHINOCEROS Pick of Cannes 2010: award winners of note
    Agency: Ogilvy, Paris

    Bayer – Aspirin
    cafiaspirina2 copy Pick of Cannes 2010: award winners of notecafiaspirina3 Pick of Cannes 2010: award winners of note
    Agency: Almap BBDO, Brazil

    CNN- Camera man
    cnn turk camera man Pick of Cannes 2010: award winners of note
    Agency: DDB, Istanbul, Turkey

    Fuji Film – smile capture
    fujimidaybig logo3 Pick of Cannes 2010: award winners of note
    Agency: RMG Connect, New Delhi, India

    Hellmans Ketchup – Food tastes better
    hellmanns ketchup crocodile Pick of Cannes 2010: award winners of notehellmanns ketchup polar bear Pick of Cannes 2010: award winners of note
    Agency: Ogilvy, Santiago

    KitKat – Have A Break chairs
    kitkatchair1 Pick of Cannes 2010: award winners of note
    Agency: JWT, Auckland, New Zealand

    National Comics Museum
    NATIONAL COMICS MUSEUM THE FART Pick of Cannes 2010: award winners of note
    Agency: JWT, Italy

    Mitsubishi – Original Parts
    ORIGINAL MITSUBISHI PARTS PORCUPINE Pick of Cannes 2010: award winners of note
    Agency: BBDO, Chile

    Supor Non-Stick Pans
    supor non stick pans1 Pick of Cannes 2010: award winners of note
    Agency: Leo Burnett, Shanghai, China

    Surfrider Foundation
    SURFRIDER FOUNDATION TYRE Pick of Cannes 2010: award winners of note
    Agency: Young & Rubicam Paris, France

    The Economist
    the economist baby Pick of Cannes 2010: award winners of note
    Agency: Ogivly, India

    Middle East's first Lion of Cannes 2010 |Stopache|Splitting Steven



    Y&R Dubai has picked up the Middle East's first Lion of Cannes 2010 with a Bronze Outdoor Lion for its "Splitting Steven" ad for Paras Pharma's Stopache.

    The ambient execution used headshots on posters which were then posted up with the top half split.

    Cannes|Media Grand Prix Winner 2010|Canon Australia




    Leo Burnett in Sydney took home the Media Grand Prix at Cannes for its "EOS Photochains" work for Canon Australia. The jury praised the campaign for its savvy use of paid media to lead people to an engaging online experience that tapped into the power of social media.





    Cannes: Special Group, Orcon Win Direct Grand Prix


    Orcon-iggy
    A campaign for broadband provider Orcon featuring Iggy Pop rocked the Direct Lions here in Cannes tonight, winning the Grand Prix for agency Special Group in Auckland, New Zealand. The 30 member Direct jury, the largest in Cannes history, also awarded 19 gold Lions, 23 silvers and 30 bronzes out of a field of almost 1,500 submissions.
      Orcon ran away with it, according to jury head Pablo Alzugaray, CEO of Spanish agency Shackleton. Orcon created a contest in which the winners helped the godfather of Punk rerecord his hit song "The Passenger" via webcam, and appeared alongside him while making the video. The results played out in real time, but at every stage of the contest, few could resist getting jiggy with Iggy. See a video of the campaign, and more Direct Lions results, after the jump.


     The category proved hospitable for the whole region Down Under: Six of the golds went to Australian agencies, including "Nothing Soft Gets In" for Toyota from Saatchi & Saatchi in Sydney and "Support Scent" on behalf of Guide Dogs Australia from Clemenger BBDO in Melbourne. Other gold winners included "World's Biggest Sign Post" for Nokia from Farfar in Sweden and "Eternal Moonwalk" for Studio Brussels from MortierBrigade in Brussels, Belgium.
      "Auditorium" for Heineken from JWT Milan, which has been widely awarded this season, won a silver. "Choose a Different Ending," an anti-knife campaign for The Metropolitan Police from Abbott Mead Vickers BBDO in London won a bronze.
    "Hardchorus" for Puma from Droga5 in New York also got a bronze, the single award for a U.S. agency.

    Cannes: TBWA\C\D Tops Promo, PR


    Gatorade-replay
    Gatorade "Replay," the campaign from TBWA\Chiat\Day, Los Angeles, that restaged an old high school football rivalry years later, won two Grand Prix Lions at the first awards show gala event here in Cannes tonight. The campaign won top honors in both the Promo & Activation Lions and in the PR Lions.
    Promo jury president Tina Manikas, global retail promotions officer at Draftfcb, said the jury was looking for ideas that "push the boundaries" and "evoke participation and engagement for a specific period of time."

    The Gatorade campaign was unanimously chosen for the top prize in the Promo competition, which received 1,595 entries this year. "It was a really terrific idea," said Manikas. The effort brought high-school rivals from 1993 back together to replay a championship game and has since grown to include other sports and inspired a TV show. "It created an event that spread and the idea kept evolving," said Manikas.

    The Promo jury awarded eight gold, 19 silver and 26 bronze Lions. JWT Italia won two golds for Heineken "Auditorium," an event that had soccer fans pleasantly surprised when they found the concert they had been dragged to by wives and girlfriends on the night of a critical Champions League match was actually a Heineken-sponsored stunt that screened the game.


    BBDO New York won one gold and one silver for its HBO "Imagine" campaign, as well as two silvers for the "Cube Film Installation" portion of the effort, which projected different angles of the same story on an outdoor installation. "To show a story from different angles is a great insight and a great basic idea," said Promo juror Alexander Schill, chief creative officer and partner of Serviceplan Group in Hamburg, Germany. The campaign used various media to tell the HBO story, especially the Internet, but "it didn't end in one channel," Schill said. "They took it outside and made it visible for people walking through the city."

    Other U.S. wins in Promo included a silver for Grey in New York for Canon's "Behind the Still" and a bronze for Crispin Porter + Bogusky in Boulder, Colo., for Burger King's "Augmented Reality Banners."

    The PR jury was also enamored of Gatorade's "Replay." "The execution was multi-platform and was PR centric," said Paul Taafe, jury president and global CEO of Hill and Knowlton.

    "Replay" is just the second Grand Prix in PR Lions, as this is only the second year the festival has given awards in the category. In all, entries were up 32 percent this year, thanks mainly to ad agencies. The jury awarded 11 gold and 31 silver Lions. No bronzes were awarded in the relatively small category, which drew 575 entries.

    "Replay" earned kudos from the PR jury for its ability to earn media for Gatorade at a time when it was shifting the brand to appeal to everyday athletes, Taafe said. "It represented the ability to create an authentic conversation that appealed to people."

    The One Show Awards 2010


    The One Show Gold Pencil
    The results are out for the One Show Pencil Winners of 2010, announced on Thursday at The New Alice Tully Hall in New York City. Setting the industry standard for creative excellence, the One Show features and celebrates the year’s best work in print, television, radio, outdoor, innovative media and marketing, and integrated branding.


    Newspaper: Full Page or Spread – Single

    SILVER Land Rover “Everywhere URL”, Y&R, South Africa
    BRONZE 
    Harvey Nichols “Fire Extinguishers”, Y&R, Dubai

    Newspaper: Full Page or Spread – Campaign

    SILVER Fiat “Crash Tests”, Marcel, Paris
    BRONZE Johnson & Johnson “Numbers”, JWT, Sao Paulo

    Magazine: Full Page or Spread – Single

    SILVER Kimberly Clark “Skin/Fish”, JWT, Mexico City

    Magazine: Full Page or Spread – Campaign

    GOLD Harvey Nichols “Cause & Effect”, Y&R, Dubai
    SILVER Canele Patisserie Chocolaterie, “Equally Sweet. Equally Dark.”, JWT, Singapore
    BRONZE Bayer “Aspirin and Cafiaspirin.”, Almap BBDO, Sao Paulo

    Small Space Print – Campaign

    SILVER Mercedes-Benz, “Brake Assist Plus”, BBDO Proximity, Singapore

    Outdoor – Single

    GOLD MINI “Christmas Box”, UbachsWisbrun/JWT, Amsterdam
    SILVER 
    HBO “Cube”, BBDO, New York
    BRONZE 
    McDonald’s “Piccadilly Sign”, Leo Burnett, London

    Outdoor – Campaign

    GOLD Diesel “Be Stupid”, Anomaly, New York
    GOLD 
    The Zimbabwean “Trillion Dollar Poster”, TBWA\Hunt\Lascaris, Johannesburg
    SILVER 
    Ben & Jerrys “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore
    BRONZE 
    Hewlett-Packard “Posters”, CLM BBDO, Paris

    Trade – Campaign

    SILVER Western Union “Faces”, Zapping/M&C Saatchi, Madrid
    BRONZE Strepsils “Screams”, EURO RSCG, Madrid

    Collateral: Posters, P.O.P. and In-Store – Single

    GOLD Diesel “Be Stupid Manifesto”, Anomaly, New York
    SILVER SeventyMM “Harry Potter”, Rediffusion Y&R, Mumbai
    SILVER SeventyMM “Avatar”, Rediffusion Y&R, Mumbai
    BRONZE 
    Unilever “Hugs”, Ogilvy & Mather, Singapore
    BRONZE 
    Unilever “Freaky Recipes”, Ogilvy & Mather, Singapore

    Collateral: Posters, P.O.P. and In-Store – Campaign

    GOLD Unilever “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore,
    SILVER 
    Harvey Nichols “Cause & Effect”, Y&R, Dubai
    BRONZE 
    LEGO “Making History”, Jung von Matt, Hamburg

    Collateral: Promotion

    GOLD EIZO “Pin-Up Calendar 2010, Butter, Duesseldorf
    SILVER 12 Parts “IWC Shaffhausen”, Jung von Matt, Hamburg
    BRONZE Burger King “Soccer King”, Crispin Porter + Bogusky, Boulder

    Self-Promotion

    SILVER Alec Brownstein “The Google Job Experiment”, Alec Brownstein, New York

    Public Service: Newspaper or Magazine – Campaign

    GOLD WWF “Noughts and Crosses”, JWT, Singapore
    SILVER 
    Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg
    BRONZE 
    Pedestrian Council of Australia, “The Ross Family, etc.”, Saatchi & Saatchi, Sydney

    Public Service: Outdoor – Single

    SILVER Endangered Wildlife Trust “Bottle Top”, TBWA\Hunt\Lascaris, Johannesburg

    Public Service: Outdoor – Campaign

    GOLD ANAD “The Contemporary Beauty Ideal”, Ogilvy, Frankfurt
    SILVER 
    WWF “Noughts and Crosses”, JWT, Singapore
    BRONZE 
    Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg

    Public Service: Collateral – Single

    GOLD Friends of Cancer Patients “Stressball”, JWT, Dubai
    SILVER UNICEF “Toy Soldiers”, Y&R, South Africa

    Public Service: Radio – Single

    BRONZE SOS Atlantic Forest Foundation, “Chainsaw”, F/Nazca Saatchi & Saatchi, Sao Paulo

    Public Service: Television – Single

    BRONZE BC Cancer Agency “The Eye of the Cervix”, Cossette West, Vancouver

    Public Service: Television – Campaign

    SILVER American Legacy Foundation, “Big Business/PR/Problem Solving”, Arnold Worlwide, Boston

    Radio – Single

    GOLD Heineken/Dos Equis “Standard #2″, Euro RSCG, New York
    SILVER Heineken/Dos Equis “Cinco”, Euro RSCG, New York
    BRONZE Volkswagen “Gregorian Chant”, AlmapBBDO, Sao Paulo
    BRONZE National Thoroughbred Racing, “Puppies”, DeVito/Verdi, New York

    Radio – Campaign

    SILVER National Thoroughbred Racing, “Puppies, Dance Club, Oktoberfest”, DeVito/Verdi, New York
    SILVER Virgin Atlantic Airlines “Worth It”, Net#work BBDO, Hyde Park

    Television: Over :30 – Single

    GOLD Canal+ “Closet”, BETC Euro RSCF/Paris
    SILVER 
    Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
    BRONZE Chicken Licken “Singing Burger”, Net#work BBDO, Hyde Park

    Television: Over :30 – Campaign

    SILVER MTV “Model, Gym, Bird”, la comunidad, Miami
    BRONZE ESPN “Monday Night Football”, Wieden+Kennedy, New York

    Television: :30 – Single

    GOLD Old Spice “The Man Your Man Could Smell Like”, Wieden+Kennedy, Portland
    SILVER 
    Old Spice “Different Scents for Different Gents”, Wieden+Kennedy, Portland
    BRONZE Boston Bruins “Date”, Mullen, Wenham
    BRONZE 
    Panasonic “Cliff”, The Campaign Palace, Sydney

    Television: :20 and Under – Single

    GOLD Pfizer Canada “Antiquing”, Taxi Canada, Toronto
    SILVER 
    Old Spice “Did You Know?”, Wieden+Kennedy, Portland

    Television: :20 and Under – Campaign

    GOLD Pfizer Canada “Viagra Confessions”, Taxi Canada, Toronto

    Commercials of Varying Length – Campaign

    GOLD Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
    SILVER LG Mobile “Give It a Ponder”, Y&R, New York

    Television: Under $80K Budget – Single

    SILVER Boston Bruins “Date”, Mullen, Wenham

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