Showing posts with label Apple / iPhone. Show all posts
Showing posts with label Apple / iPhone. Show all posts

iPhone 7 in 107-second

iPhone 7 is:
  1. More storage, 
  2. Water-resistant 
  3. And doesn’t have a headphone jack.
And yes, two new colors were introduced  black matte finish and an jet black finish

See you on iPhone 8 launch.







Apple and Samsung fights over an 8 years old girl

A war just brook between Apple and Samsung over an 8 years old girl ???


The cute face




Samsung Galaxy Tap Ad

Apple Iphone Ad

Happy iPhone 4th Anniversary



Four years ago today, Apple released the original iPhone. The hype that preceded the release of the so-called “Jesus Phone” was nothing short of staggering.
Analysts, tech blogs and consumers oscillated between hyping the phone as the second-coming or deriding it as much-ado about nothing. In 2007, I was both an Apple fan (I purchased my first iPod in 2002) and a mobile phone fanatic. Still, I had my doubts about the iPhonebecause of its outlandish price, its carrier lock (and the carrier of choice) and the lack of third-party applications. I thought, OK, the iPhone will probably sell pretty well, but it’s not going to change the mobile phone industry.
The details and investment into the narrative surrounding the iPhone’s launch wasn’t like other tech products — or even other Apple products. It was more like a highly promoted, well publicized and much buzzed about movie. The only question was, would the iPhone be an Ishtar (a highly publicized failure), or a Titanic(surpassing even the most hopeful expectations)?
In four years, the iPhone has utterly transformed the mobile industry. One can debate how much Apple innovated versus refined when it comes to certain features (touchscreens and app stores existed before the iPhone), but when we look at the mobile industry, there is a very clear line between what happened before June 29, 2007, and what happened after. I would argue that every major smartphone that has gone into production since the iPhone’s release has, in some way, been a response to the iPhone itself.
The iPhone not only transformed the mobile industry, but changed Apple as a company. In 2007, Apple was nearly 10 years into a fantastic business turnaround. Propelled by the early success of the iMac and pushed further into the black with the iBook, iPod, iTunes and the transition to Intel processors, the iPhone took Apple into an entirely different direction.
As our lovely infographic showcases, Apple’s stock has nearly tripled over the past four years. The company now has a market cap of more than $300 billion, exceeding that of Microsoft. Apple’s revenues are now higher than Microsoft’s, too — something that would have been a laughable suggestion four years ago.
Four years after the first iPhone was released, a lot has changed in the mobile space. Smartphone adoption has finally gone mainstream. The fortunes of Nokia, RIM and Palm (now HP) have significantly changed. The big leader in the mobile OS space is Android, Google’s open source OS that debuted a year and a half after the original iPhone.
One thing that hasn’t changed (aside from Apple’s aversion to Flash on mobile devices) is the hype and fury that the iPhone still incites in both its supporters and its detractors. Rumors of the iPhone 5 are likely to continue to build throughout the summer, ebbing the hype to the point that all of us will ask, “Can anything really meet these expectations?” Only this time, we know how this story ends.
After all, if the iPhone was Titanic, the iPad was Avatar. Now we just have to wait for the sequels.




July 16 press conference held at Apple’s campus in Cupertino, California.

Dear PR “wannabe” ,

Watch and weep.. if you think what you are doing is PR  you are mistaken… you are doing something has nothing to do with PR .
Steve Jobs presentation will wipe out every thing you know about crises management and Brand marketing communications..









Apple Evolution








We Are Apple (Leading The Way)





Middle Seat





The Power to Succeed





Nightmare





Newton - Restaurant





The Personal Computer





Kevin Costner





20th Anniversary Mac





Homemaker





Alligators


Durex Baby



The Durex baby case was created by Art Director: Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival. 

The footage was recorded with the Canon 5D MKII using a 24-105 mm. 4,0. and a 50 mm. 1,4. The baby was created by Raul Montenegro using Z-brush and cinema 4D. Post in After Effects and final edit in Final Cut Pro 2

For more info:
Website: 
vplusa.dk
Facebook: 
facebook.com/villadsammentorp



Durex Baby from Peter Ammentorp Lund on Vimeo.

PhoneBook

The amazing children's book peripheral by Mobile Art Lab that turns an iPhone into an interactive reading device is now selling on Japan's Amazon and a couple of other stores (Rakuten7netshopping) for about $30 in yen equivalent. .
pairmovie
AdFest 2009
AdFest 2009
AdFest 2009
AdFest 2009







Pampers|Hello Baby - iPad App

— This has got to be one of the smartest iPad Apps out there.

The app, called Hello Baby, made its debut during Apple's launch of the tablet computer this month. It is Pampers' first mobile device application; the brand never launched an iPhone app. The move is also part of parent company Procter & Gamble's push to position its brands at the forefront of new and emerging technologies, especially as the packaged-goods titan shuffles more marketing dollars into digital, mobile and social media.



The app, available for free on iTunes, is essentially a pregnancy calendar, where users can track weekly progress from weeks four to 40 by entering the baby's due date. (The calendar draws on baby and parenting content taken from Pampers' "Village" online community site, said Susan Liao, a digital producer at StrawberryFrog, the agency that worked on the app.) Expecting moms can also hold the iPad in front of their tummies to view a typical, life-sized representation of the baby. Common comparisons include a baby that is the size of an acorn, pear and other "well-known fruits and vegetables," said Pampers North American marketing director Patrick Kraus.

Mobile baby apps like TheBump.com's Baby 411, for the iPhone, already exist, but Hello Baby, so far, is the only one developed exclusively for the iPad, he said. The app takes advantage of the portable device's high-resolution, multitouch screen to bring the prenatal development process to life.
iPad Screenshot 1
P&G, which spent $53 million advertising Pampers last year, sans online, per Nielsen, said Hello Baby's investment is small, but it's looking to take findings from this "experiment" and leverage it online, Kraus said.     

Apple iPad: What is iPad


Advertising Agency: TBWA\Media Arts Lab, USA
CCO/ECD: Duncan Milner, Eric Grunbaum, Scott Trattner
CD/ACD: Jason Sperling, Chuck Monn, Demian Oliveira
CW: Eric Grunbaum, Ted Kapusta
Agency Producers: Hank Zakroff, Nathan Nowak
Production Co: Epoch Films Director: Jessica Sanders
DP: Nicole Whitaker
Editorial Co: Nomad Editing Company, Inc.
Editor: Glenn Martin
Post Co: D-Train, Company 3
Artists: Ben Gibbs, Stefan Sonnenfeld

Steve Jobs.. dont speak your mind OFF!










Two weeks ago, Steve Jobs published his now infamous “Thoughts on Flash” memo on Apple.com. Adobe has now responded with its own message, a message of “love,” “choice” and “open markets.”
In addition to the post on its own website, Adobe has also placed display ads (created in Flash, naturally) on Engadget and The New York Times, and taken out a full-page ad in The Washington Post outlining its position and what it thinks consumers should know.

 “Apple does not support Flash because it is so buggy. Whenever a Mac crashes, more often than not, it’s because of Flash. No one will be using Flash. The world is moving to HTML5.”





While Apple simply posted a link to its “Thoughts on Flash” memo on the front page of its website, Adobe is going to much greater lengths to get its side of the story out.






Our thoughts on open markets

Screenshots of the ad banners that are appearing on sites across the web:
























Adobe’s Founders Speak




Chuck Geschke and John Warnock, Adobe’s founders, also penned their own letter, “Our thoughts on open markets”:
“The genius of the Internet is its almost infinite openness to innovation. New hardware. New software. New applications. New ideas. They all get their chance.
As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves.
If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force.
We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.
When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors.
That, certainly, was what we learned as we launched PostScript® and PDF, two early and powerful software solutions that work across platforms. We openly published the specifications for both, thus inviting both use and competition. In the early days, PostScript attracted 72 clone makers, but we held onto our market leadership by out-innovating the pack. More recently, we’ve done the same thing with Adobe® Flash® technology. We publish the specifications for Flash — meaning anyone can make their own Flash player. Yet, Adobe Flash technology remains the market leader because of the constant creativity and technical innovation of our employees.
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.
In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.
Chuck Geschke, John Warnock
Cofounders
Chairmen, Adobe Board of Directors.”

The “Truth” About Flash

Adobe has also created a site (oddly not in Flash) that aims to set the record straight about Flash. The first thing you’ll notice is a big graphic that shows off Flash’s impressive reach across the web.










I don’t think that anyone would argue with the figures that Adobe has put out — the current dominance, or ubiquity, of Flash has never been the issue. Instead, the discussion has centered around which technologies will lead in the future, especially on mobile and CULV devices.
Most of Adobe’s responses to other areas of concern — including video, performance, touch and security — are more about what is being promised with Flash Player 10.1 and less about the issue at hand.
Flash Player 10.1 is arguably the most anticipated Flash release in Adobe’s history. It promises to bring Flash support to ARM devices — meaning that some Android phones like the Nexus One will be able to get what Adobe calls the “full Flash experience” — and hardware acceleration for video playback for more devices, which should improve overall performance and battery life.
We know Adobe is really excited about Flash 10.1, as it should be, because it’s shaping up to be a great release. However, we can’t help but be bothered by a rebuttal that essentially says, “all of this will be fixed with the next release,” especially when we’ve been waiting for this release for a really long time — a time during which content publishers have started to embrace alternative technologies.


Note:::   Adobe Responds to Apple... With A Banner Campaign ,banners are in Flash, so they can't be viewed on an iPad, iPhone or iPod Touch.


Agency: Goodby Silverstein & Partners
Client:Adobe




Date: May 13, 2010

Apple switches to Verdana

Image

The California-based computer and electronics company, best known for their Macintosh computers and iPods, announced today the company will be adopting Verdana as their corporate typeface. The typographic change, Apple’s first since 2001, was spotted on several of the company’s international websites Thursday morning, and will soon be visible on all new packaging and marketing materials.
The news comes only months after Swedish furniture giant IKEA similarly adopted the Verdana typeface. “Verdana is a simple, cost-effective font which works well in all media and languages,” praised IKEA spokeswoman Camilla Meiby. After IKEA’s change, designers and IKEA fans alike were initally shocked to see the company drop Futura (their corporate typeface for 50 years) for the screen optimized Verdana. However, as time passed, people began to embrace the typeface in ways like never before.
One of the biggest reasons for Verdana’s resurgence is its wide multilingual support, which is increasingly becoming important as global companies like Apple enter foreign markets. Apple’s recently announced iPad will soon be available for order in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland. “This is largely due to Verdana,” said CEO Steve Jobs.
Verdana visible on Apple’s website, April 2010
Verdana visible on Apple’s website, April 2010
Verdana was designed by Matthew Carter for Microsoft in the mid-90s, specifically to improve on-screen readability. The font first shipped with Microsoft Internet Explorer 3 in 1996. Being one of the ‘Core fonts for the web’—a set of fonts which also includes Arial, Comic Sans, and Times New Roman—Verdana has become one of the most widely used fonts on the web.
In 2010, it appears Verdana may also become one of the most widely used fonts offline as well. “It’s true,” says Apple’s Senior VP of Industrial Design, Jonathan Ive, “when something [like Verdana] exceeds your ability to understand how it works, it sort of becomes magical.”
Bill Davis of Ascender Corporation (the font’s publisher) predicts many more companies will follow the trend, recently announcing some improvements to the typeface. “We are busy working on creating condensed weights, and also extending the family from light to black (with italics). We are also working on small caps, additional figure styles, and programming these additional glyphs as OpenType features…”
Prior to the first Macintosh, Apple used a typeface called Motter Tektura, designed by Othmar Motterof Austria’s Vorarlberger Graphik in 1975. With the introduction of the Macintosh in 1984, Apple adopted a narrow variation of the classic Garamond typeface. The typeface became synonymous with Apple for almost two decades, used memorably in the 1997 “Think different” campaign. In 2001, as the company launched the first iPod, Apple slowly began to implement a variation of Adobe’s Myriad typeface in all new packaging and marketing materials.
Apple’s most recent product, the highly anticipated iPad, is one of the company’s first products to use the new corporate typeface. Coincidently, the iPad will be released April 3rd, only days after this announcement.
Verdana seen on the iPad, 2010

Toyota|Hybrid ad|Prius app


Every brand must have an application these days, or so it seems. To launch its own incarnation of the iPhone app, Toyota turned to UGC and encouraged passers-by to doodle on the prominent Reuters billboard overlooking Times Square in New York.
Billboards have become a secondary medium in recent years. Most brands see them as an add-on, rather than an integral part of a campaign, as they used to be. The type of digital interaction being utilised by Toyota, however, could see billboards regain a place in marketer’s hearts.
Toyota took over the Reuters billboard for a limited 3 day run. Members of the public sketched simple designs on a handily available Prius app, these sketches were then sent directly to the digital billboard and layered over the original display ad for Toyota’s iPhone application. A web cam on the Reuters site allows users to see what is currently being sketched and footage of passers-by interacting with the billboard was seeded onto YouTube. Available to download from the iPhone store, the app allows users to take a virtual tour of the new Prius, compare colours and watch videos – as well as interact with Toyota billboards, of course.
By creating a hybrid advert from the public’s doodles and the original billboard design, Toyota advertised its new app in a way that also promoted the core value of its Prius model.

BRAND: Toyota

BRAND OWNER: Toyota

CATEGORY:Automotive

REGION: USA

DATE: Oct 2009

AGENCY: Saatchi & Saatchi

MEDIA OWNER: Reuters

MEDIA CHANNEL

Mobile or InternetAmbient

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