Showing posts with label Advertising Stunts -Ideas. Show all posts
Showing posts with label Advertising Stunts -Ideas. Show all posts

I hate your “ creative” .. give me something that sells or burst!

I'm a marketer not in the entertainment  business .. i dont sell art .. im not here to impress people and get a "WOW" effect!

Grow up Mr. or Ms. Kخreative ( Kخhara + Creative) in Arabic and the better English for it is " shitReative" ( Shit + creative)

The 7 Creative Elements That “Win” 


  • Focal Point -- Ads with an obvious focal point help to focus the person viewing your brand’s message.
  • Brand Link-- Ads, tend to perform better when it is easy for someone to establish a quick link between the ad and the brand being represented. This is especially true for more iconic brands.
  • Brand Personality -- How well does the ad fit with what users know about the brand? 
  • Informational Reward -- Does the ad have interesting information? 
  • Emotional Reward-- Ads with emotional reward tend to perform better, especially when the emotions are aligned with the true spirit and authenticity of the brand. Use of humor is a good way to connect with your audience.
  • Noticeability -- Think about what makes you pause and look at ads, especially on mobile. Video ads that grab your attention tend to perform better.
  • Call to Action -- Include a strong call to action like “Shop Now.” Your audience will be more likely to take action if you tell them what you’d like them to do. Call To Action options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, and Donate Now.

Technology meets creativity | Invisible Mercedes-Benz



To promote the technology of fuel cell based hydrogen that has issued zero pollutant, the Mercedes-Benz has developed an "invisible car" lined by hundreds of LED's, where a camera on the other side showed the pictures and created the illusion of invisibility.

Bus-sheltersvertising


Bus shelters are such dreary places, even advertising can sometimes spruce them up. Below, check out 20 examples of clever bus-stop ads that provide a welcome diversion while you wait for that bus that will never come.
  1. Guarana Antarctica

    The Brazilian soft drink turned bus stops into goalmouths for this 2006 World Cup campaign. Bring your own ball.
  2. Caribou Coffee

    Colle+McVoy in Minneapolis introduced Caribou Coffee's new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils. Hot stuff.
  3. Yahoo!

    Yahoo! pitted San Francisco neighborhoods against each other with interactive, 72-inch touch screens at 20 bus stops that challenged people to play against crosstown rivals in live head-to-head social games. The winning 'hood got to host a concert with OK Go.
  4. Fisch Franke

    The restaurant Fisch Franke in Frankfurt, Germany, made the point that it serves fresh fish by turning a bus shelter into an aquarium with live trout swimming inside it.
  5. Ikea

    The Swedish retailer has been turning bus stops into little rooms with its furniture for more than a decade. Given the size of many city apartments, the scale isn't far off.
  6. Fitness First

    This bus-stop ad for a health club in the Netherlands had a scale in the seat and displays the sitter's weight for all to see—to shame him or her into joining.
  7. Amnesty International

    This German ad used an eye-tracking camera, and when it sensed someone was looking it, it changed the image (after a short delay) from marital violence to marital harmony. "It happens when nobody is watching," says the headline.
  8. Osram

    A trigger on this South African bus-stop made it light up only when someone was present, sending the message of energy conservation. "Only use electricity when you need it," is the headline.
  9. Big Brother

    Bus shelters in Australia promoted the show Big Brother with Bluetooth transmitters that sent text messages to people nearby. The first read, "Im watching u," and gave the recipient's location. The second, 30-40 seconds later, read, "Big Brother is back. 7 PM weeknights on TEN."
  10. Vitaminwater

    Bus-stop ads for Vitaminwater in Boston, Chicago, New York, and Los Angeles have been outfitted this summer with USB ports, so you can charge your phone or iPad.
  1. McDonald's

    A bus shelter in Vancouver was turned into an "hourglass," counting down the days until the end of a free-coffee promotion.
  2. Calgary Zoo

    Not pretty, but effective—this Calgary bus shelter was trashed to promote a dinosaur exhibit at the zoo. Extra marks for the dino print in the shattered glass.
  3. Australian Environment

    Australia's Department of Environment and Conservation showed its appreciation to people who took public transport by setting up motion sensors that triggered recorded applause when someone entered the shelter.
  4. Cluedo

    Pulling aside the shower curtain on this Italian bus stop revealed a knife-wielding killer—to promote the murder-themed board game Cluedo (aka Clue).
  5. 3M

    The company promoted its industrial-strength security glass by putting $3 million in a bus-stop display (actually, only the $50s on top were real) and challenging people to break it open.
  6. Spike TV

    Spike TV brought a colorful lightsaber display to bus shelters to promote its 2008 airing of Star Wars Episode III: Revenge of the Sith, when it became the first basic-cable channel in the U.S. to air all six Star Wars movies.
  7. Science World

    Gross, but surely unforgettable. Canadian educational nonprofit Science World created "sneezing" bus-shelter ads. When you pressed the button, you got hit with a spritz of water as a person was heard sneezing. It then threw out some scientific facts about sneezing.
  8. Quicksilver

    The skate and surf brand made bus shelters a lot more fun for young punks in Copenhagen by adding a ramp to them.
  9. Virgin America

    The carrier promoted the "mood lighting" on its airplanes but adding some to its bus shelters.
  10. Sun Smart

    Need a little free sunscreen? This cancer-awareness bus-shelter ad from Australia has got your covered.

WHEEL OF CONCEPT: A NEW SPIN ON INSPIRATION


When the client presentation is an hour away and you need impactful ideas immediately, look no further than the Wheel of Concept. This digital tool serves up pre-packaged client-focused cutting-edge ideas, taking inspirational pressure off overworked creatives. Simply go to wheelofconcept.com, enter your client’s brand name and spin the wheel. Your concept will be branded with your client’s logo for you on a ready-to-print PDF presentation board. Making your client happy 100% of the time has never been easier. Now with the new Wheel of Concept, thinking is one less think you have to think about.
Credits:
Creative Director: Saman Rahmanian
Account Director: Joshua Lenze
Copywriter: Hunter Simms
Art Director: Sherina Florence
Sound Design: Antony Demekhin
Programming: Andronicus Riyono
Voice Talent: Steve Brauntuch


The 10 Funniest Commercials of All Time

Sure, humor is subjective—but some advertising over the years has been undeniably hilarious. Here are our picks for the 10 funniest mainstream commercials ever made (none of that "banned" European stuff), stretching from the '80s to today. Yes, we left out about 17 million other ads, probably including your favorite. Leave your objections and insults—along with your favorite funny ads—in the comments section.

  1. Apple, "Stuffed" (2007)

    Click to view. While usually not laugh-out-loud funny, TBWA's "Get a Mac" ads for Apple, which ran from 2006 until 2009, were some of the most wryly humorous TV entertainment of their day. Built around an archetypal comic duo—Justin Long as the straight-man Mac, and John Hodgman as the bumbling-fool PC—the spots never failed to amuse. "Stuffed," from April 2007, was among the more visually outlandish, with an absurdly rotund PC complaining about how he's stuffed full of trial software that really slows him down.
  2. Holiday Inn, "Whale Song" (2006)

    Click to view. A few years before becoming vp of everything Kevin Butler in the PlayStation campaign, Jerry Lambert starred as one of the "Business Guys" in Fallon's Holiday Inn campaign. A master of deadpan, Lambert stole the show in every spot, including this one, where he imitates the majestic humpback whale in his hotel room's comfortable—perhaps too comfortable—work space.
  3. Starburst, "Bus Station" (2007)

    Click to view. Candy brands have embraced absurdist comedy in recent years, rolling out "oddvertising" that leaves the youth target in stitches. And when it comes to hilarious oddball characters, few can match Starburst's "Little Lad," the unnervingly sprightly berries-and-cream loving imp, played by Jack Ferver, from this TBWA\Chiat\Day spot.
  4. Skittles, "Piñata" (2008)

    Click to view. Another amusing oddvertising spot from TBWA\Chiat\Day, this Skittles spot skewed darker, with a human piñata recovering from a vicious attack at the hands of a co-worker. Piñata Man's anguished cry at the end is probably the genre's singular high point.
  5. Bud Light, "Mr. Really, Really, Really Bad Dancer" (2003)

    Click to view. Bud Light's "Real Men of Genius," from DDB Chicago, facetiously saluting the world's legion of unsung male heroes, is probably the best and funniest radio campaign of all time, and the TV spots were stellar, too. The faux-epic tributes featured great mock-serious voiceovers by Pete Stacker and over-the-top vocals by Survivor's Dave Bickler. Among the highlights was this spot, lauding crappy guy dancers everywhere.
  1. Budweiser, "Whassup?" (1999)

    Click to view. Another campaign that would light up the culture, "Whassup?" featured Charles Stone III and his buddies groaning and bellowing the catchphrase at each other over and over. Simple, infectious, and hilarious, it originated as a short film before DDB got Stone and friends to remake it as a commercial. Before long, it seemed everyone in America, Budweiser drinkers or not, was parroting the phrase, while Stone was picking up multiple ad awards.
  2. Reebok, "Terry Tate" (2003)

    Click to view. Slapstick violence livened up a familiar comic outpost—the drab corporate office—in this Super Bowl spot for Reebok starring Lester Speight as Terry Tate, a linebacker who thrives by viciously tackling colleagues when they mess up. It was conceived by Rawson Marshall Thurber, who made Tate a master of the one-liners. After flattening one worker who poured the last cup of coffee, he screamed, "You kill the joe, you make some mo!"
  3. Cadbury, "Gorilla" (2007)

    Click to view. An animal spot with a twist. A gorilla is transported into a state of solemn euphoria by the Phil Collins song "In the Air Tonight." But the beast is just gearing up. As the song reaches the drum solo, he ferociously leaps into action, pounding his drum kit with the kind of emotion only iconic '80s music can evoke. Preposterous, wonderful, and weird, the Fallon ad gave Cadbury's advertising new life. And it got the song back on the charts, too.
  4. Wendy's, "Where's the Beef?" (1984)

    Click to view. Grumpy old people and mild suggestiveness—comic staples on their own, they worked even better together in this legendary spot. The diminutive and inimitable Clara Peller, 81 at the time, created a cultural movement just by swiveling her head back and forth, looking bewildered and barking the catchphrase. Created by two comedic giants of advertising—writer Cliff Freeman and director Joe Sedelmaier—for agency Dancer Fitzgerald Sample.
  5. John West Salmon, "Bear" (2000)

    Click to view. Animals and blows to the crotch—two more mainstays of advertising comedy, combined to great effect in this British ad for canned salmon by Leo Burnett. What begins as a nature documentary about bears fishing for salmon is interrupted by a John West fisherman running and screaming into the scene, determined to fight the bears for the best fish. And fight them he does, giving one a serious kick to the grizzlies.


30 Brilliant Logos With Hidden Messages


Presbyterian Church
Presbyterian Church
Done by Malcolm Grear and Associates, it’s a true masterpiece of simplifying complexity. It appears a simple Cross shape but hidden inside are a dove, a clerical robe, a pulpit with bible, flames, and a fish. The below image will give you a better idea.
Presbyterian Church
Eighty20
Eighty20
The Eighty20 logo is a bit of a geeky one to figure out. The two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s. This makes 1010000 which represents eighty and 0010100 which represents 20.
London Symphony Orchestra
London Symphony Orchestra
The logo looks like a single flowing line creating three initials L.S.O in air. But, the harmonious graphic of this logo marks the unbreaking rhythm of an Orchestra.
Yoga Australia
Yoga Australia
At first glance the logo is a simple picture of a young girl doing her yoga but if you watch it carefully the body posture is creating the Australia Map.
The Brand Union
The Brand Union
Brand Union is a global leader in creative design consultancy, and the Union’s logo is a vivid example. The carefully chosen and placed black and blue shapes not only make the brand name but also enables the negative space do the same.
Northwest Airlines
Northwest Airlines
The old Northwest Airlines logo may look like a simple logo but if you take a closer look at the symbol on the left, it actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.
Rehabilitation Hospital Corporation of America
Rehabilitation Hospital Corporation of America
The highly symbolic logo of the Rehabilitation Hospital Corporation of America logo communicates a complex message with just a simple design. The globally renowned cross symbol represents help and medical attention and the steps reflects on the steps taken back to normal life.
Carrefour
Carrefour
Carrefour in French means “Crossroads” and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them.
Piano Forest
Piano Forest
The Piano Forest logo may look like a simple text logo with trees above it, but if you take another look you will see that the trees actually represent keys on a piano.
The Guild of Food Writers
The Guild of Food Writers
The Guild of Food Writers (GFW) is an established organisation dedicated to excellence in food writing and culinary education. Mark closely and you can see a spoon inside the nib.
Schizophrenic
Schizophrenic
Another logo that plays in representational symbols while relating heavily to the brand name is the Schizonphrenic logo. Being a medical disorder that often depicts split personalities, the logo characterises this with simple shapes that depict a happy and sad face.
Museum of London
Schizophrenic
The Museum of London logo may look like a modern logo design but it actually represents the geographic area of london as it grew over time.
GreenLabs
GreenLabs
This logo is just not a simple green tree, but if you look at the tree crown, you’ll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the company’s staff and also reflects ‘green’ and ‘labs’ parts of their name.
Big Ten
Big Ten
The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.
Toblerone
Toblerone
The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
Treacy Shoes
Toblerone
The Treacy Shoes logo is very cute logo with a shoe hidden between the t and s.
Milwaukee Brewers
Milwaukee Brewers
The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second you will see the team’s initials M and B.
Elle Hive Tractor
Elle Hive Tractor
It is a company which designs compact tractors. The letters “E” and “H” make up the symbolic image of a tractor.
Sun
Sun
The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.
FedEx
Fedex
The FedEx logo looks like a plain text based logo but if you take a second look between the E and the x, you will see an arrow which represents the speed and accuracy of the company’s deliveries.
Amazon
Amazon
The Amazon logo is an extremely simple logo and while the arrow may just look like a smile, it actually points from a to z. This represents that Amazon sells everything from a to z and the smile on the customers face when they buy a product.
Newman
Amazon
The reversible Newman logo is simple yet classy.
A.G. Low Construction
A.G. Low Construction
In this logo, the name of the company is written in thin, square letters that hold a great purpose; they are designed to look like the floor plan of the house, which happens to be the company’s specialty.
Cattleyard
Cattleyard
Being music related business; the creator of this logo has used various graphics of musical instruments to form the overall shape of a cow. Clever example of combining the graphical elements to express a company’s name.
Baskin Robbins
Baskin Robbins
The Baskin Robbins logo may look like including a simple BR above the name but if you take another look you will notice that it includes a pink number 31. This is a reference to the original 31 flavors.
Formula 1
Formula 1
At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes.This logo also communicates a feeling of speed.
Egg n Spoon
Egg n Spoon
In this logo, the negative space cleverly show egg and spoon which is the brand’s name.
Sony Vaio
Sony Vaio
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Lafayette
Lafeyette
If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower.
Forkwire
Forkwire
Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol.

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