Sara Guirado | Turning essence of Arabia into a brand



Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. 

In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.

Great brands lives for ever and never age!.


What ever you do to find out how old Sara is you will fail, not only because she is a woman and true ladies never tells , rather its how lively she gets with age.


Sara’s logo reflects more than a business brand , it shows its  business strategy – Solo, Mastering , Expert and Passionate.

Without effort i can get Sara’s brand values:
  1. Open. with self and target group. See Faceboock business page <https://www.facebook.com/escueladanzasaraguirado >
  2. Consistent. there is a strategy in sharing content from buildup to sustain
  3. Emotional. on each touchpoint  content connects to others on a high emotional level.
  4. Engage. the brand Engage with pride and good presence wich will drive to really building a powerful community. See Facebook page <https://www.facebook.com/saraguiradodanza>
without further analyses , you have to live the brand experience on Sara’s website to get a grip of why she is a great case study of Personal branding.



As a brand Sara managed to  establish an inventory of core competencies, expertise, abilities, and existing level of recognition that uniquely differentiated her from others.

  • Value Proposition: What do she stand for?
  • Differentiation: What makes her stand out?
  • Marketability: What makes her compelling?





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