20.7.11

Jack Daniel's| Live Freely. Drink Sensibly


Arnold just launched "Independence" – a new campaign for client Jack Daniel's. Kicking it off is this TV spot titled, "As American As."
For print, a Kentucky letterpress was commissioned to roll out these handcrafted posters:
  
And just how exactly were they created? Well, just watch:
You can download the rest of the posters – and more – on Facebook.

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