Moscow has been around for hundreds of years and I doubt anyone has ever perceived it as a non-serious, emoticon type of city. Luckily for Moscow, those days are over. The new formula is all about the :) and o_O, perfect for those who love texting (myself included, of course).
As a personal initiative architect Nicholas Pereslegina and designer Alexander Pershikova have launched their very own brand for the city of Moscow without any government involvement (or maybe even approval). And this is not just some proposal on a Behance page, this is a full-on brand with merchandise and souvenirs already hitting the streets of Moscow. The concept of the new logo is Surprise + Smile = Wow.
Moscow WOW is a project dedicated to ‘re-branding’ Moscow city and making it ‘one of the most attractive cities in the world for business or a living’.