16.5.10

Waste Management| Shrinking Ad


Announcing the West Carleton Environmental Centre. It's all about reducing things.
To same ad was reproduced on consecutive newspaper pages, getting smaller each time, to dramatize how the Environmental Centre would reduce waste.
Advertising Agency: Agency59, Toronto, Canada
Creative Director: Brian Howlett
Art Director: Chad Burnie
Copywriter: Brian Howlett
Photography: Stock
Additional credits: Jared Smith
Published: April 2010

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