27.7.09

Mark Malkoff ( AirTran +Ikea) brand engagement cases

Ikea


live on an AirTran plan


Now that AirTran Airways has become the first major airline to outfit its entire fleet with WiFi, the airline and its longtime agency of record Cramer-Krasselt/Chicago are offering passengers a few do's and don't's. For example: Tip #134: The lavatory is not your personal conference room.
Internetiquette – A Guide to Keeping Everyone In-Line, While They’re Online – is a part of the humorous new marketing campaign focused on in-flight WiFi etiquette. And, who better to give the etiquette tutorial than the foremost authority on all things air travel: Peter Graves. Featured in three webisodes, Graves discusses the rules of surfing in the sky such as not auctioning fellow passengers' belongings and making sure photos in your online gallery are SFF (Suitable for Flights).

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